BloggernityNew Website Launch? Get Found Fast
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Getting you new website found fast is sometimes problematic at best. If you hired a search engine optimization firm while your website was being built (as you should so they can influence the important design elements for SEO), most of them will submit your website to the search engines when the website is done and uploaded to the Internet.
That’s the very slow way to get your website found. Many search engines, Google included, will stick your website in a “sandbox” or queue and get to your website when they “get around to it.”
Website Home Page Basics
By · CommentsYour website Home page should follow a very basic formula. First of all, the page must open with a headline that speaks to what visitors are looking for. Don’t say “Welcome to Widgetland”. People need to know as soon as they hit your page what the page is about.
Think of your website like a “Theme” park
There should be only one theme. I’ve seen home pages where they try to cover everything they do or have. If you overwhelm people with information they’ll decide your website is too complicated and leave. Read More→
Originally posted 2007-10-13 08:22:01. Republished by Blog Post Promoter
The last place you want to look for help or advice on writing copy, for websites or anywhere else, is in “writing” books. Writing effective copy never looks like the writing you did in school or for papers or for your business. Powerful web copy looks and reads like speech.
You must view your website like it’s a member of your sales team. You aren’t “writing” to the people who visit your website. You’re communicating with them. Picture them sitting across a table from you and think about what you’d say to them if they came to you with a question because they viewed you as an expert on your subject.
In fact, thinking of your Internet market as an audience will work much more effectively for some people. How do you communicate with your audience? What do you say to them to get them excited? How do you make a connection with them so they trust you and listen to what you say?
Originally posted 2008-01-16 10:04:55. Republished by Blog Post Promoter
I Hate “Corpspeak” in Website Copy
By · CommentsYou all know what “corpseak” is. It’s pretty much any marketing materials that read like a lawyer wrote them. For some reason, people in corporations think they have to write this way. And even worse, small business people often have the bad habit of imitating this type of writing to make their firm sound “big.”
Big words versus how people actually speak
Originally posted 2007-08-01 17:03:22. Republished by Blog Post Promoter
Why Focus Groups Fail for Test Marketing
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I just read something about using focus groups to test products for the market that made a whole lot of sense to me. It was in Timothy Ferriss’s book The 4 Hour Work Week. Tim was talking about why focus groups fail to predict the market success of a product.
I have my own particular perspective on this because I participate in focus groups regularly. I have two marketing firms in the Twin Cities that contact me regularly to participate in focus groups. The money is lousy but I always learn something every time I participate.
Originally posted 2009-11-06 18:59:19. Republished by Blog Post Promoter
