SEO Software Comparo - WebCEO 7.7 Versus Web Position 4
By WordsmithBob | August 27, 2008
SEO software comparisons probably aren’t what you expect on this blog but I think it’s appropriate. Anyway, I’ve written an article on my web site comparing the two SEO software packages.
I actually use them both for search engine optimization. However, I use them for different things because each is stellar at some SEO requirements and not so good at others.
They really aren’t that expensive for all they do and I believe they are the premier SEO software packages available to day. Mainly because they are regularly updated and they were the first SEO software packages on the market that really were useful.
Topics: SEO, do-it-yourself search engine optimization, search engine optimization |
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Common Sense In The Workplace
By WordsmithBob | August 26, 2008
Common sense in the workplace is not something I usually write about but in this case, I think it’s fitting. Besides, I was thinking about my favorite pens and this common sense story came to mind.
I use these fabulous pens from Uni-Ball called the Power Tank RT. I use them exclusively. I hate gel pens because they smear too easily.
Not only do these pens not smear, but they always write. Always. No matter if you’re writing upside down, right side up or somewhere in between.
Topics: Business - General |
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Get The Most Marketing Bang For Your Buck - Rob A Bank!
By WordsmithBob | August 24, 2008
“If you’re going to steal, rob a bank, not a grocery store.”
I read this quote many years ago in a magazine article that chronicled the career of General Motors Chief Designer Bill Mitchell. Bill was a car designer with General Motors who worked his way up the ranks to Chief Designer at Chevrolet in the Fifties and then Chief Designer for all of General Motors in the Sixties.
Bill was the man responsible for the “split-window” in the famous ‘63 Corvette. Bill oversaw and approved the designs for many of the striking and exciting cars that rolled out of GM’s divisions in the Fifties and Sixties (the cars collectors are coveting today).
Topics: small business marketing |
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How To Get More Content on Your Web Site If You’re Not A Writer
By WordsmithBob | August 23, 2008
Getting more content on your web site is a great way to get more traffic to your web site. The search engines love it and it gives people a reason to visit again and again. You can also use the content or articles to steer people to some of your products or services.
The tough question is always, how do you get content if you aren’t a writer?
Well, I just got an interesting “request for quote” from my web site yesterday. an attorney contacted me wanting to know if I would be willing to swap writing articles for his web site in exchange for him creating a will for me.
Topics: business website marketing, small business websites, web copy writing |
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Get Links To Your Blog By Commenting On The Right Blogs
By WordsmithBob | August 17, 2008
There are many strategies to get links to your blog or to get people to comment on your blog. one of the best is to comment on other blogs related to your subject.
I believe I’ve mentioned that your comments must contribute to the discussion and give some kind of valuable insight or the blogger will probably remove your post as a waste of time.
However, there’s one other thing you must watch for. Wordpress and Blogger have an automatic system that adds a “no follow” tag to comments people make on these blogs.
Topics: business blog |
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Wall Street Journal Article "How To Create A Successful Web Site For Nothing" Missing Vital Information
By WordsmithBob | August 12, 2008
The Wall Street Journal article on the front page of the Monday 8-11 Small Business section titled, “How To Create A Small Business Web Site For Nothing (Or Almost Nothing)” has some mistakes and missing information that could cost small business owners dearly in the future.
In other words, if a small business owner follows it verbatim, they are going to need to spend an inordinate amount of money later to fix the problems.
Topics: business website, business website success, small business websites |
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Is Google Page Rank Important For Small Business Web sites?
By WordsmithBob | August 9, 2008
The short answer? No. Google Page Rank gets bandied about quite a bit by people who really don’t know anything about SEO but want to pretend they do.
Google Page Rank is really all about trust. Google looks at a number of factors when anointing web sites with Page Rank but none of them have much to do with Search Engine Optimization.
Mostly, Google looks at how long your web site has been around. Their theory is that the longer your web site has been around, the more likely you are a going concern that isn’t going to shut down next week.
Topics: business website, search engine optimization, small business websites |
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Adapting Your Business to the Internet
By WordsmithBob | August 6, 2008
Yesterday, I was a guest on WCCO Radio and I was stressing that almost any business could be adapted to the Internet. The example I gave was a residential window washing business.
You might wonder how a window washing business could be adapted to the web. Here’s how he did it.
The guy had a residential window washing business. He contacted a web designer and had a web site designed where people could sign up for window washing service in his city. Next they designed a calendar with week days between Monday and Friday and times between 9am and 5pm where people could sign up for window washing service.
Topics: business website, local business marketing, offline marketing, online marketing, service business marketing, small business marketing, small business websites |
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Roshini Rajkumar Interviews WordsmithBob on WCCO Radio Today…
By WordsmithBob | August 5, 2008
Roshini Rajkumar, guest hosting on the Al Malmberg Show on WCCO Radio, interviewed me from 4:30am until 5am. Listen to the interview.
I’ve known Roshini for quite awhile and I’m actually a client of hers.
Her firm, Roshini MultiMedia leverages her years of experience in front of the camera in TV news to teach others how to be comfortable if the news media come calling.
She also teaches people how to do their own PR work to get “Ink and Air”, as she calls it, from the media. Check out Roshini’s blog.
Topics: business promotion, free online publicity |
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Google Analytics - Have You Installed It Yet?
By WordsmithBob | August 1, 2008
Google Analytics is the best free analytics package out there for keeping track of what is happening on your web site. Why do you care what’s happening on your web site? Because if you don’t know what’s wrong, you can’t fix it.
Do you know how many people are visiting your web site? Do you know what pages they are visiting the most? Do you know which pages they are leaving from? do you know which pages they visit the most and how long they stay on those pages?
Topics: business website marketing, do-it-yourself search engine optimization, search engine optimization, small business websites |
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