Bloggernity
Writing copy for any marketing materials requires one thing over all others – if you want people to read, you have to lead.
There are two types of copywriting out there. There’s the typical “laundry list” style of copy writing where you tell people what you have and what is special about it. Great way to guarantee no one ever contacts you about your product or service.
Then there’s the other style of copywriting. This style of copywriting is written the way all great sales people speak to potential customers. Great sales people never start out telling people what they are selling. They start out by trying to identify what the customer is buying.
Originally posted 2008-10-20 09:51:06. Republished by Blog Post Promoter
When you decide to create new copy for your website, the best resource to start with is your best sales people. Websites should never have marketing copy or hype. Instead, you should be communicating with your website visitor like you would if you went on a scheduled sales call.
People never visit a business website because they’re just browsing. They are searching for something and should be treated like a prospect who’s already interested. They just want to know if you understand their need and can solve it. Period.
So either sit down with your best sales person and role play a few sales calls and record them or send them on a few sales calls with a recorder in their pocket. Or if your customers usually call in or email, record those with the responses. Then give those recordings to your website copywriter and let them polish them and rewrite them for the web layout.
Originally posted 2008-02-12 08:04:26. Republished by Blog Post Promoter
Social Media Marketing for Business - Debunking Myths and Building a Killer Campaign will be presented by Bob McClain of WordsmithBob.com on Tuesday, June 16th, 2009 at the TC Web Pros monthly meeting.
Okay, so why the late notice since no one is going to see this in time to make it? First, there’s not enough room in our meeting space for a lot of non-members.
Originally posted 2009-06-16 07:30:48. Republished by Blog Post Promoter
“Belaboring the obvious” website copy is what you find on almost all b-to-b and b-to-c websites. And that really hurts your business. Let me explain.
There’s no such thing as a “solutions provider”
When you approach any business owner or business representative for “solutions” to your problem or need, do you expect them to say, “We’re a solutions provider.” No. You expect them to listen to your problem and tell you they understand your problem and this is how they’d solve it. Your website needs to do the same thing.
Extended warranties send the wrong message
Originally posted 2007-10-30 22:13:38. Republished by Blog Post Promoter
