Every small business person, especially anyone in sales such as real estate, needs to have a “hook”. A “hook” can be anything from wearing a purple bow tie to “Hot, fresh pizza in thrity seconds or it’s free.”

If you’re too young to remember that last slogan, it came from Dominoes Pizza. And Tom Monaghan rode that slogan from a few stores into the biggest pizza chain in America.

I have three hooks. One is my business name, WordsmithBob.com. Most people can figure out what a “wordsmith” is. And quite often, people can’t remember my name and will introduce me as WordsmithBob.

My second hook is my car. A screaming bright yellow Ford Focus hatchback with my company name down each side in black vinyl letters, the hood painted matte black and a little judicious use of matte black spray paint in strategic places to make the car look racey.

Everyone remembers the car. Whenever I introduce myself in a networking event, at least one person says, “Oh yeah, I saw your car in the parking lot.”

And my other ”hook”?

“I turn websites into 24/7 sales machines!”

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

WordsmithBob

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Originally posted 2007-08-14 06:44:59. Republished by Blog Post Promoter

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