Every small business person, especially anyone in sales such as real estate, needs to have a “hook”. A “hook” can be anything from wearing a purple bow tie to “Hot, fresh pizza in thrity seconds or it’s free.”

If you’re too young to remember that last slogan, it came from Dominoes Pizza. And Tom Monaghan rode that slogan from a few stores into the biggest pizza chain in America.

I have three hooks. One is my business name, WordsmithBob.com. Most people can figure out what a “wordsmith” is. And quite often, people can’t remember my name and will introduce me as WordsmithBob.

My second hook is my car. A screaming bright yellow Ford Focus hatchback with my company name down each side in black vinyl letters, the hood painted matte black and a little judicious use of matte black spray paint in strategic places to make the car look racey.

Everyone remembers the car. Whenever I introduce myself in a networking event, at least one person says, “Oh yeah, I saw your car in the parking lot.”

And my other ”hook”?

“I turn websites into 24/7 sales machines!”

HackingEthics

Originally posted 2007-08-14 06:44:59. Republished by Blog Post Promoter

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