Link strategies can be tough to understand if you aren’t an online marketer. One of my clients emailed me today; excited about her new blog and using some of the strategies for building incoming links that I gave her.

However, she didn’t know how to tell if she was getting any incoming links suing my strategies and she didn’t know how to come up with more subjects and keyword phrases to use in her blog posts.

The following is the edited version of the email I sent to her to help her out:

Yeah, Lisa and I were on your blog yesterday and we were impressed with your posts. Nice work! Here’s a great tool to see how many links you have coming into your website. Go to http://siteexplorer.search.yahoo.com/

You’ll see this page:

 

 

 

 

 

 

At the top where it says Explore URL, type:

http://www.yourURLhere.com

and hit the Explore URL button. It will show you every incoming link to your site.

I know it feels like a howling wilderness out there but it takes steady, do it every day blog commenting to get links built up. I’m going to get some articles posted for you this week plus some other social media sites plus your press release goes out today or tomorrow.

Also, look at the information Lisa is giving you today on Tags and Categories. You definitely need to make sure you have Tags and Categories and use them for every blog post.

Another recommendation is that every time you find a newspaper article you want to comment on but they want you to register, definitely register. Usually they give you an opportunity to create a profile too. Definitely create a profile and put in a link to your website, your blog, and anything else they’ll let you put in a link to (like your LinkedIn or Facebook sites).

These profiles are gold because they are on newspaper sites which have tons of content and Google rates them very highly. Any magazine or newspaper that will let you put up a profile on, definitely go for it.

As far as keywords go, when you’re ready to do a blog post, look at your keyword phrases and ask yourself which one can I blog about today? Pick one and blog about it and make sure you use the keyword phrase in your title. Another great way to find blog post titles is by going to Google Zeitgeist:

http://www.google.com/intl/en/press/zeitgeist/index.html

Hot trends is a great source for what people are searching for right now. Some of the other tools can be very handy too.

The other thing to look at is related keyword phrases between 500 searches and 5,000 searches on Google Adwords Keyword Tool. Type in one of your keyword phrases and hit the Get Keyword Ideas button.

Look for keyword phrases that have between 500 and 5,000 searches. First though, click twice on the Advertiser Competition heading. This will arrange the keyword phrases from the least competitive to the most competitive.

Here’s what I got for Law Of Attraction:

 

 

 

 

 

 

 

 

 

“law of attraction – how to” has 2,400 global searches
“law of attraction – how” has 2,900 searches
“law of attraction spiritual” has 590 searches

As I went further down the page for searches with a competition bar rating of about half or less, I found:

“money and law of attraction” has 4,400 searches
“law of attraction master” has 1,900 searches
“simple law of attraction” has 590 searches
“master the law of attraction” has 1,900 searches

These last two are a little more competitive than I like but should still be used for blog posts or articles. You can do the same search for each of your keyword phrases to come up with a nice long list of other, low competition keyword phrases to blog about and use in your blog titles.

You can click on the ADD button after each of the keyword phrases you want and then go to the bottom of the list where it says “Download all keywords” and click text. It will create a file for you to download and save with all the keywords you added.

A few other tips on blogging:

Put links within your blog posts to websites that will benefit your readers. Reference sites, other blog posts or articles with valuable information that builds on your blog post, etc.

Linking to authoritative sources can help establish visibility and build credibility. Outbound links hold a lot more weight than is generally perceived as long as they are to high quality information.

For instance, sometimes, I’ll comment on a blog post that so impresses me that I’ll go to my blog and do a short post giving my perception and then link out to that other blog post. I also will link to definitions on Wikipedia if I use a term that may need a definition.

People expect you to do this. A blog that never links to any added information is not seen as valuable. Also, every time you link out to another blog, they usually get a pingback telling them that you’ve linked to them and they usually will come to your site and thank you for linking to them.

This can begin to build relationships with these people and that’s a great way to get their readers coming to you if you keep commenting on their posts and also link to some of their better posts from your blog posts.

Subscribe to some of the blogs you consider to be the best in the business and start commenting on their better blog posts. And do some blog posts about some of their posts and link to them. Do the same for all the other big guns in the your biz. As you get to be a regular contributor, they will take notice and so will their readers. Great way to tap into the big guns and get some of their readers subscribing to your blog.

Great tip I got from Court’s Internet Marketing School post – Get and download his ebook and read his post on 102 Ways to Make Your Site A Back-Link Superstar.

Use meme trackers to find hot topics to blog about. Meme trackers are sites that track information published on blogs and news sites, and provide information about which topics are the hottest.

The big meme trackers are Memeorandum and Techmeme.com. Technorati also has a type of meme tracker. They show you the hottest tags in real time. When you find hot discussions, contribute to them. Your opinions can bring valuable visitors to your site, and will get linked to from other opinions on the topic. If you’re posts are tagged properly, people will be able to find them easily, so make sure you use tags on your articles, as you learned earlier.

This should get you on the road to massive incoming links. Definitely read Cout’s ebook and blog post. You’ll be amazed at all the tricks and tools you’ll find.

Originally posted 2009-07-28 13:20:06. Republished by Blog Post Promoter

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