BloggernityWhat Bad SEO Looks Like – Part 1
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Bad SEO is pretty easy to find. I use Google Alerts set to my primary keyword phrases (about 15 of them) to find related blog posts to comment on. What amazes me is how many blogs I come across that were set up for the sole purpose of creating backlinks to a clients (or their own) website that have garbage content on them.
It’s great Search Engine Optimization to create other blogs outside of your own with good content to link to your blog or website. However, the ones I’m finding have horribly written content that was either generated by an automated software (Yes they exist. Stay away from them.) or written by someone who has only a limited grasp of American English or any English for that matter.
I don’t want to link to the two I found today because they don’t deserve the “link juice.” However, here are a couple of sentences from each so you can see what I mean:
“The very first thing he started to perform was to issue an ad with a appalling spelling and grammar on a digital forum and you can guess what happened next. ”
“Specific in your content, keywords, etc. You have to pay the top of the search results page, if people visit your site should be.”
This last blog actually had a pop-up for an ebook on “7 Sexy SEO Secrets.” Most of the business people I know are pretty sharp characters. I can’t even imagine them reading this awfully written blog post long enough for the pop-up to even show up on the page.
These blogs are perfect examples of really bad SEO. Google has some of the best programmers in the world. They can tell “computer generated copy” and obviously badly written copy and they aren’t going to give it much shrift. And Google gets better at reading and interpreting copy every day. Don’t let a bad SEO firm associate your business with garbage like this.
I wrote a $9.99 Report that can help keep you out of the “clutches” of a bad SEO firm. It’s called:
TRUST BUT VERIFY – How To Keep Your Search Engine Optimization Firm From Taking You to the Cleaners – The title says it all. If you’re anticipating hiring an SEO firm and want to know enough about SEO so they can’t scam you, this is your book. Also crammed with extra tips on how you can multiply the effectiveness of their SEO with complimentary online marketing methods.
Originally posted 2009-08-13 11:14:09. Republished by Blog Post Promoter
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4 Comments
March 25th, 2010 at 9:50 pm
Oh, Bob, these examples would be unbelievable to me if yesterday I hadn’t been sent copy for a client’s website that wasn’t written in English.
Mind you, the client hadn’t written this copy; he writes well. But material he was using for his site was written by a non-English speaker. I told the client we couldn’t put the material on the site because it would reflect poorly on his brand.
And then I wrote a blog post out of my frustration over this experience and looking at some other websites. (See http://budurl.com/yourwebsitesays )
I hope your readers take your words of wisdom to heart.
March 26th, 2010 at 9:09 am
I know how you feel, Phyllis. However, it’s not just ESL people writing copy for Americans, there are also a lot of Americans with 5th or 6th grade writing skills who don’t know the difference between good writing and bad writing and don’t understand why I won’t put what they write up on their website.
They also don’t seem to get the whole concept that words only sell when they are written a certain way. If all you do is tell people all about your product or service, to them it’s about as appealing as a laundry list. And no, using big adjectives doesn’t sell either. That boat left the dock 50 years ago.
Good sales writing requires subtlety and subliminal persuasion. That’s what they hire us (or should hire us) for. Rant over…
March 26th, 2010 at 10:11 am
Say it again, Bob!
March 29th, 2010 at 11:18 am
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