ROBO — Research Online Buy Offline is a term coined by Yahoo. They just completed a study that shows how Internet research by consumers is affecting offline sales. If you’re one of those business people who claims no one buys our products online, this is an article you seriously need to read.

They may not be buying online but you better believe their research starts there. If their mind is made up before they set foot out the door, you’ve already lost the sale to whoever is dominating your niche online. Here’s a great blog post explaining Yahoo’s study on ROBO – Research Online Buy Offline…

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2009-08-25 09:18:40. Republished by Blog Post Promoter

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