Barbara Mednick of BKM Consulting sent me a link to Michael Ramah’s article in Advertising Age As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?

It’s an excellent response to the fears of both journalists and marketers that they will become obsolete because of the direct interaction of citizens with each other and businesses. He makes a good point that even though businesses may conduct their own social media marketing campaigns, they still need marketers to guide their campaigns and interpret the results and feedback they get from customers. And a marketer can show them how to capitalize on the relationships they establish.

Journalists also need to keep in mind that while, yes, there are millions of blogs out there and even the worst ones on the planet may have one or two readers, there are only a handful that are truly competing with established newspapers and magazines. It’s just a little more competition, not a wholesale wipe-out.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2009-09-10 22:59:09. Republished by Blog Post Promoter

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