Barbara Mednick of BKM Consulting sent me a link to Michael Ramah’s article in Advertising Age As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?

It’s an excellent response to the fears of both journalists and marketers that they will become obsolete because of the direct interaction of citizens with each other and businesses. He makes a good point that even though businesses may conduct their own social media marketing campaigns, they still need marketers to guide their campaigns and interpret the results and feedback they get from customers. And a marketer can show them how to capitalize on the relationships they establish.

Journalists also need to keep in mind that while, yes, there are millions of blogs out there and even the worst ones on the planet may have one or two readers, there are only a handful that are truly competing with established newspapers and magazines. It’s just a little more competition, not a wholesale wipe-out.

HackingEthics

Originally posted 2009-09-10 22:59:09. Republished by Blog Post Promoter

• Your Marketing Should Be a Laser, Not An H-Bomb Your marketing needs to focus with laser-like clarity, not on why your product or service...
• Bill Leake of Apogee spoke at MIMA's breakfast event this morning... This was an event worth attending. Even though Bill's presentation was a very high level...
• Best Post On Small Business Marketing Ever!!!!!!!!! I just stumbled across the best post ever on small business marketing. Why? Because Jason...

• 4 Ways To Make Money Writing Online Many people come across the idea of writing as a...
• Cycling Through Virtual Earnings Cycling through virtual earnings. Looking ahead, I would like to...
• 4 Compelling Things You Can Do To Develop Into A Better Content Writer And Marketer Article promotion has changed quite a bit over the years....