Jerry Roelofs of Roelofs Remodeling, a member of my BNI group, hired Design Tech Consulting to design a new website for his remodeling firm. They did a great job on the design. My firm, WordsmithBob.com, was brought in to write the copy for the Roelofs Remodeling website and to do the search engine optimization.

Jerry’s new website went live a month ago. Jerry says he has been contacted seven times from the website in the last month. Four people downloaded his new free do-it-yourself ebook on creating a remodeling plan and three of them contacted him directly for a quote on a remodeling job.

Doesn’t sound like much does it? Except for three things:

1. That’s more contacts than Jerry got from his previous website in it’s entire history
2. Jerry only does business in five high-income communities where his average remodeling job is close to $100,000
3. His new website has only been up for a month.

I’m not going to tell you exactly what Jerry paid me for his web copy writing and his search engine optimization but suffice it to say it was less than $3,000.

So ask yourself how much one deal is worth to you. And ask yourself how much business your current website is bringing you. And ask yourself one more question:

If you amortize the cost of search engine optimization over the course of three years (the average lifespan of a website), and your website starts bringing you seven solid leads per month, what’s your return on investment for search engine optimization?

Might be worth a phone call, don’t you think? 612-226-7667. Or at least a request for quote.

HackingEthics

Originally posted 2008-07-12 16:05:25. Republished by Blog Post Promoter

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