I don’t know about you but I get approached all the time by companies (mostly from somewhere in the Southwest) telling me they can get me first page listing on Google by search engine optimizing my website for me. Obviously, these morons haven’t even looked at my website or they’d know I DO search engine optimization.

What should that tell you? There are some pretty shady individuals out there offering to do search engine optimization. even worse, I’ve had people complain to me that SEO doesn’t work because they paid some firm thousands of dollars to SEO their website and nothing happened. Then I check the code and the copy on their website and it’s obvious that nothing was done.

I finally got fed up with hearing these victim stories and wrote an ebook specifically explaining what Search Engine Optimization is, how it works, and what you should know about SEO (so you can protect yourself and your firm from phony SEO firms) if you’re going to hire someone to do it.

In addition, I threw in a bunch of extra information about online marketing you can do to enhance the effects of, or work in tandem with, the search engine optimization.

if this sounds like information you could use to protect yourself and your company and make certain you get a quality SEO firm and a top-notch search engine optimization job done on your website, here’s a link to the ebook:

TRUST BUT VERIFY: How to Keep Your Search Engine Optimization Firm from Taking You to the Cleaners

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-07-17 19:28:01. Republished by Blog Post Promoter

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