I don’t know about you but I get approached all the time by companies (mostly from somewhere in the Southwest) telling me they can get me first page listing on Google by search engine optimizing my website for me. Obviously, these morons haven’t even looked at my website or they’d know I DO search engine optimization.

What should that tell you? There are some pretty shady individuals out there offering to do search engine optimization. even worse, I’ve had people complain to me that SEO doesn’t work because they paid some firm thousands of dollars to SEO their website and nothing happened. Then I check the code and the copy on their website and it’s obvious that nothing was done.

I finally got fed up with hearing these victim stories and wrote an ebook specifically explaining what Search Engine Optimization is, how it works, and what you should know about SEO (so you can protect yourself and your firm from phony SEO firms) if you’re going to hire someone to do it.

In addition, I threw in a bunch of extra information about online marketing you can do to enhance the effects of, or work in tandem with, the search engine optimization.

if this sounds like information you could use to protect yourself and your company and make certain you get a quality SEO firm and a top-notch search engine optimization job done on your website, here’s a link to the ebook:

TRUST BUT VERIFY: How to Keep Your Search Engine Optimization Firm from Taking You to the Cleaners

Originally posted 2008-07-17 19:28:01. Republished by Blog Post Promoter

• Doing Good by Doing Good - Giving Back to the Community is Great Marketing I received an email today from a client who was very excited about a new...
• What Bad SEO Looks Like - Part 1 Bad SEO is pretty easy to find. I use Google Alerts set to my primary...
• SEO Software Comparison - WebCEO 7.7 Versus Web Position 4 SEO software comparisons probably aren't what you expect on this blog but I think it's...

• Search Engine Optimization Keyword Analysis Keyword analysis is an important part of search engine optimization...
• Unique SEO Content You are probably already aware of how important link building...
• SEO Tips for Blog Traffic Generation While it may be true to say content is king...

Related posts:

1. Is Search Engine Optimization Worth the cost? Jerry Roelofs of Roelofs Remodeling, a member of my...
2. Do It Yourself Search Engine Optimization Do it yourself search engine optimization isn’t exactly a...
3. Keyword Phrases Are Dead in Search Engine Optimization You know, I read that all the time and...
4. First Check Your Links for Basic Search Engine Optimization Well, talk about embarrassing. Here I’m selling myself as...
5. Latent Semantic Indexing in Search Engine Optimization Latent Semantic Indexing is kind of another layer of...