I’ve read some articles recently that claim that free downloads don’t work anymore to get email addresses from visitors. I’ve just seen proof positive that those people are wrong.

Again, I reference Roelofs Remodeling because it is such a fresh example. As part of his online marketing campaign, I created a series of ebooks for Roelofs. He gave me the planning questionnaire he usually goes over with potential customers to help them narrow down what they really want for their remodel.

Using it as a model, I contracted Lisa Drew of Lyrical Biz to create a series of impressive looking ebooks that people could download by simply giving their name and email address.

The website has been live for only a month and already, Jerry Roelofs has had four of the ebooks downloaded. Those are four people that he knows are looking for remodeling and because of our search engine optimization, he knows they live within the area he does remodeling. He is free to market to these people and the odds are very high that they will be interested in hearing from him.

The key to being successful with collecting email addresses with free downloads is:

1. That your site has been search engine optimized so that the people downloading your free materials are really in your target market
2. And that the downloads be really useful tools that your target market will really want.

Originally posted 2008-07-17 20:06:33. Republished by Blog Post Promoter

• Free SEO Software Free SEO software seems unbelievable. I didn't believe it existed until my SEO consultant showed...
• Awareness Builds a Better Website When was the last time you actually visited your website? I mean, really looked at...
• Social Media Case Study on GoGirl I went to my first Social Media Breakfast last week. The presentation by Risdall Online...

• Blog Visitor Retention Today, having a blog on the internet is just about...
• Search Engine Marketing – What It Is And How Your Can Business Benefit From It Simply put, Search Engine Marketing or SEM is the fastest,...
• Find New Customers Through Search Engine Optimization (SEO) You've got a website... Fantastic! Are customers finding you? Without...

Related posts:

1. Is Search Engine Optimization Worth the cost? Jerry Roelofs of Roelofs Remodeling, a member of my...
2. Online Marketing Costs Time or Money – Nothing is Free Online marketing is going to cost you time or...
3. Free Publicity on the Web is Key to an Effective Marketing Campaign There are a lot of ways to promote your...
4. Anchor Tags Are Important in eNewsletters, Websites, Blogs and Email Marketing Boy, there is just no limit to how important...
5. Website Privacy Policy Tips This one is really a no-brainer. Every day you...