BloggernityBest Post On Small Business Marketing Ever!!!!!!!!!
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I just stumbled across the best post ever on small business marketing. Why? Because Jason Cohen of A Smart Bear explained in one blog post what I’ve been trying to get across to my clients for years.
Forget about “corp-speak.” Stop trying to look and sound like a conglomerate with copy no one really understands and phony images of happy people working or standing around in suits and ties.
That’s what you do if you want to disappear. That’s what you want to do if you want to blend seemlessly into the crowd so no one notices your company. That’s what you do if you don’t want any sales.
Just go to his blog and read his post. The guy knows what he’s talking about.
http://blog.asmartbear.com/youre-a-little-company-now-act-like-one.html
Originally posted 2010-01-06 11:55:41. Republished by Blog Post Promoter
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3 Comments
January 6th, 2010 at 2:32 pm
Thanks for the kind words!
May 9th, 2010 at 9:49 pm
Bob —
And thanks for sharing Jason Cohen’s post here. What he says is so true — and I spend a lot of time explaining to clients that potential customers/clientele really, really want to know about the people behind the corporate “we speak.”
I’m starting now to write copy for a client’s new blog. He’s not yet ready to give up his corporate “we speak” website, but he’s agreed to have a separate blog where the human face — his — of the company can be seen and heard.
May 10th, 2010 at 7:43 am
Yes, Cohen’s message is really important for small business people to hear. The days of trying to be anonymous and pretend to be big are over. especially with all the social media out there. People are looking to be engaged with the businesses they are thinking of working with or doing business with and “corp-speak” tells them nothing.