Improving Search Engine Placement Through Regular Web Site Maintenance

When was the last time you had your web site checked for broken links? I know I can sound like a broken record sometimes but the search engines really don’t like badly maintained web sites.

Regular maintenance of your web site is an important part of search engine optimization and keeping your web site rising in the search engine rankings. It’s also good for business.

How many times have you gone to a web site and clicked on a link only to get an error message? How do you react? what do you think when a site seems to have problems or isn’t well maintained?

Well guess what?Google thinks pretty much the same thing when it comes across those kinds of web sites. And so do any potential customers or clients if they find problems on your site.

It used to be that you did one set of things to your web site to keep visitors happy and something completely different to keep the search engines happy. and often you had to compromise the two processes. Not any more.

The search engines are reaching a level of sophistication that means what keeps potential customers or clients happy and makes them want to find your web site, is the same thing that keeps the search engines happy:

• regular web site maintenance
• regular addition of informative and helpful articles, blogs and content that keeps your web site fresh and gives people a reason to keep coming back
• easy, simple and intuitive navigation
• bold headlines that tell visitors exactly what they’ll find on the page
• easily scannable copy with sub-heads
• no Flash splash pages visitors have to sit through
• no instant on music that visitors have to listen to and can’t turn off
• no instant on video they have to watch and can’t turn off or control
• a combination of copy, audio and video to suit different types of learning styles

Originally posted 2008-07-29 05:38:27. Republished by Blog Post Promoter

• Beware Internet Marketing Gurus Internet marketing "gurus" are like ants on a sugar cube.There are hundreds of them swarming...
• Blog Commenting - An Easy "How To" For Tons Of Traffic Blog Commenting - everyone knows they should be doing it but it seems time consuming...
• How To Get More Content on Your Web Site If You're Not A Writer Getting more content on your web site is a great way to get more traffic...

• Related Websites Welcome to the power of relevant chaos. The Related Websites...
• How To Motivate Growth Of Your Web Site ? Motivation is a personal feature of yourself towards a specific...
• Understanding the Simple SEO Structure From Title, to Meta, to Content Unfortunately I see so many people performing search engine optimization...

Related posts:

1. Search Engine Optimized Web Copy or SEO Copywriting I always get amused when I read articles on Search Engine Optimized Web...
2. Do It Yourself Search Engine Optimization Do it yourself search engine optimization isn’t exactly a piece...
3. need Search Engine optimization? don’t get ripped off… I don’t know about you but I get approached...
4. Keyword Phrases Are Dead in Search Engine Optimization You know, I read that all the time and yet,...
5. Are You Search Engine Optimizing Your Website Articles?  The problem with success is that you no longer have...