The most important goal of Online Marketing is getting the maximum number of the right people to your website. Who are “the right people”? People who are already searching for your product or service because we know they are already interested and to a certain extent, presold.

The Two Types of Search Engine Optimization – Onsite SEO & Link Building Strategies

There are two types of search engine optimization (SEO):

1. Onsite SEO – in onsite SEO we figure out the primary search term for each page of your website and target each page to its chosen search term. Finding the right search term for each page requires a combination of determining the highest searched phrase for the subject matter of that page but tempering it with finding a search term that isn’t being competed for so heavily that only by spending huge amounts of money would we be able to get good placement in the search engines for it. In other words, we want each page of your website to have a search term with lots of searches but not too much competition.

2. Link Building Strategies – in link building strategies, we try to get as many one-way, high-quality links from other website to your website. The search engines see the Internet as a great big popularity contest. They used to judge a website’s popularity strictly by how many links were pointing to it. As SEO people caught on and started piling on the links, search engines got smarter. They discounted links from unrelated sites or “swapped links” between tow websites and began only counting links from related content on high-quality websites that were related to your business or industry. Now, they expect a wide variety of links from different sources such as articles on other sites, directories, YouTube videos, blogs, podcasts, PowerPoint presentations, social media sites, press releases, etc.

When we put together a link building program for a client, we take into consideration the primary search term for each page of their website and build a “web” of interconnected links back to each page of their website based on each page’s primary search term.

This strategy does two things:

• It gets them found by searchers in hundreds of places around the Internet rather than just their website; and…

• It creates a huge system of high-quality, one-way links back to their website telling the search engines that this is an important website that deserves to be highly ranked.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2010-01-18 18:05:49. Republished by Blog Post Promoter

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