…by nickle and diming your customers.

If you’re a regular reader, you know that I gave a presentation the other day to the Midwest Independent Publishers Association on Online Marketing for Small Publishers and Authors. 

They scheduled and paid for a meeting room at the “new” Bloomington/Minneapolis Hilton near 494 and France in the Twin Cities in Minnesota. When I got there, there was no podium. Lots of free Hilton pens and pads on the tables and all the talbes and chairs you’d need for a presentation but no podium. I asked an employee about a podium and she came back five minutes later and said it would be forty dollars extra. The President of MIPA and I looked at each other and shook our heads. We carried a table in from the hall and set it up at the front of the room as a “pretend” podium.

The President of MIPA called Hotel Sofitel the next day and moved all their subsequent meetings there. They had been looking for a new place for their monthly meetings and the Hilton lost what could have been years of depedable revenue over a measly $40.

I guess someone at Hyatt’s headquarters forgot that they are in the “hospitality” business.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2010-01-21 17:30:49. Republished by Blog Post Promoter

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