Yesterday, I was a guest on WCCO Radio and I was stressing that almost any business could be adapted to the Internet. The example I gave was a residential window washing business.

You might wonder how a window washing business could be adapted to the web. Here’s how he did it.

The guy had a residential window washing business. He contacted a web designer and had a web site designed where people could sign up for window washing service in his city. Next they designed a calendar with week days between Monday and Friday and times  between 9am and 5pm where people could sign up for window washing service.

He made a list of all the window washers in the city and made a deal with most of them for a standard price. His tacked on 20%. Then whenever someone signed up on the calendar and paid online through PayPal, he would notify all the window washing services and whoever jumped first got the job. He notified the customer that the date and time was confirmed.

Then he used a number of marketing methods including search engine optimization to get people who use the Internet to the web site and hiring high school kids to spread flyers door to door. great combination of offline marketing and online marketing.

if you can make window washing work online, you can adapt any business to online.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-08-06 09:06:12. Republished by Blog Post Promoter

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