When was the last time you actually visited your website? I mean, really looked at it; looked at the layout, the graphics, the copy?

I do at least 2 or 3 times a week. I have successful web entrepreneur friends who make their website their home page when they open up their browser. That forces them to stay aware of their site, check it daily, think about what improvements could be made or what new web-based services they could add.

Competitor’s websites

Another thing you should do at least once a week is visit competitors websites. Did one of them get a new website recently? Has one of them offered a nifty new online service? Are they getting better placement than you in the search engines for your primary keywords? Have you asked yourself why?

One thing I’ve learned in the web copy-writing, search engine optimization and web marketing business is that most people don’t look at their competitors’ sites until they are ready to redo their own.

Look at websites outside your industry

Don’t wait. Look at yours, look at theirs, and look at sites outside your industry for ideas to improve your site’s message and services. And I don’t want to hear that “not invented here” nonsense.

Jay Abraham says he gets his best new marketing ideas by looking at how companies completely outside of the one he’s helping market themselves. According to Jay, companies in the same industry tend to copy each others marketing ideas and then claim that’s the only kind of marketing that works in their industry.

Don’t get caught napping…

Remember what bookstores were like before Barnes & Noble and Borders? All those little Mom & Pop places didn’t get put out of business because Barnes & Noble copied what they were doing….

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

WordsmithBob

View all posts by WordsmithBob
WordsmithBobs website

PHP Freelancer

Originally posted 2007-09-04 18:35:12. Republished by Blog Post Promoter

Be Sociable, Share!

• 

• Blogging Basics for Business People Blogging basics for business people is a post I should have done months ago but...
• Ginny Redish Spoke At MIMA on Website Content Ginny Reddish, author of Letting Go Of The Words: Writing Web Content That Works, spoke at...
• Generic Advertising Never Works It seems like 90% of advertising, especially small business advertising, is generic. In other words,...

• Instant Web Designs Are Able To Do The Distinction Websites have the ability to reflect your small business strength...
• Marketing Online - Find Out More Features About When you deal with internet marketing you do not have...
• Amazing Strategies On Search Engine Optimisation - Is Google With Us Or Alternatively Against Us You may not go very far in this world of...