WordsmithBob

I had recommended to a client that a great way to do online promotion for an upcoming event was to do blog commenting on targeted blogs where your primary audience spends a lot of time or at least subscribes. She sent me a series of questions that I answered back to her. I thought you might find her questions and my answers helpful. For privacy, I removed any reference to her business, her event, or the blog I recommended she comment on. Here it is:

Hi Bob,

Yesterday I asked you about commenting on XXXXXXXX’s blog.  Since you said it’s a good idea, what are some guidelines:

Do I blog under my own name?
Do I mention my company’s sites or products?
Do I use keywords?
Can I do links back to our sites/products?
Finally, do I comment in a controversial or agreeable vein.

Thanks!

Hi XXXXX!

Yes, your intuition is right. In this case, we’re not looking for backlinks. We’re looking for getting traffic. Definitely use your name. I would mention either one site or the other. Maybe not specific products since that might feel like spam. Here, we’re trying to engage both the blogger and his readers and establish that your company is a resource for XXXXXX professionals. Don’t worry about using keywords. Again, here we’ll be targeting your primary audience because his blog is popular with your primary audience so we don’t need to worry about search or Google finding you. Again, I wouldn’t start talking about products because this blogger is not going to allow you to turn his blog into a catalog for your products. This is about public relations.

I would just make sure that the website address you type in is always for your firm. If people find your input and insight valuable and you engage with the blog posts, people will click on your name to get to the website to check it out. In fact, you might even give your blog as the address rather than the website so that if they follow your link, it takes them to more information rather than your sales site.

This guy did this show because he has a really big ego. It could be risky being controversial. The best thing to do is read the comments he’s getting and see if he’s getting controversial comments. If so, how is he handling them?

Probably your best bet is to read the post and then simply give your take on it. If you disagree with him, say something like, “I see your point but from our perspective, we see things a little differently” or something to that effect. If you just confront him or try to slap him down, you may come across as being “troublesome” or just another outrageous person. And he’ll probably delete your comment.

Hope this helps.

Bob

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