Review: WebSite Promotion: An Easy Step-by-Step Guide to Multiplying Targeted Traffic to Your Web Site

I loved this book and learned a lot. Even though I told myself “I know this,” I learned so much more and made my to-do list as I read. Knowing it is one thing. Taking action while reading the exact steps to take is a necessity. The author, Bob McClain covered every aspect of promotion that any small, business owner wants, especially if they do not know the topic. For instance, would you know how to pitch the business editor or the lifestyles editor of your local newspaper? Most people pitch an announcement, but what editors and their readers want are stories that relate to them.

Presents great eye-candy in colorful layout and easy-to-read format.

Promotion pearls:

1. Web sites also need a marketing plan just like your business.
2. Seduce people with a give away copy of top, new information.
3. Hold this mindset: “I am an expert in my field, and my passion is to keep my clients informed.”
4. Understand social networking thoroughly and determine the return on your investment.
5. Calls to action should be on every page of your website.

Read the Topics Covered in Website Promotion ebook

Reviewed by:

Dr. Caron Goode
817-847-8758
Read the parenting-coaching blog – http://coachingparents.wordpress.com/
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Purchase at: 
www.AcademyforCoachingParents.com
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Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

WordsmithBob

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Originally posted 2010-05-03 10:28:03. Republished by Blog Post Promoter

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