Review: Trust But Verify: How to Keep Your Search Engine Optimization Firm from Taking You To The Cleaners

This great little digital handbook delivers what it promises…a strong, basic understanding of SEO and how it works. The book exemplifies the good writing style you’ll need for your web site content and articles. Informative and repetitive so your mind grasps new information, and if you missed the key concepts the first time, you’ll find them repeated and summarized for you. Easy to read with the use of color, headlines and one-two brief paragraphs point of interest. I enjoyed the humor and the conversational tone. One caveat: a lot of self-promotion.

Nuggets From This Book:

1. Every page must be unique in title, description and keywords.
2. Every inch of the web page is real estate
3. Optimize every web site page, not just home page by using a single theme per page

Read the Topics Covered in Trust But Verify

Reviewed by:

Dr. Caron Goode
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Read the parenting-coaching blog – http://coachingparents.wordpress.com/
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Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2010-05-03 10:25:21. Republished by Blog Post Promoter

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