The Irresistible Offer is an excellent book by Mark Joyner. The subtitle pretty much says it all: How to sell your product or service in 3 seconds or less.

I don’t think Mark is opening the eyes of most copy writers. We get it. I’ve been trying to convince my clients to do this for years. Unfortunately, I have yet to find one client willing to make an irresistible offer. They’re terrified of the idea.

Business owners don’t want the responsibility required to make anything even remotely close to what Mark suggests in his book. They see it as a huge risk. If their business is reasonably successful, they don’t want to take that kind of risk. If their business is not successful, same thing, different reason.

I find most small business owners look around them at what everyone else is doing in their industry and do something similar with just a slightly different spin on it to make it somewhat unique to them. Getting them to go off on their own tangent is almost impossible.

Whoever said business owners are risk takers, never met a small business owner. Perhaps that’s the difference between a small business owner and the business people who get big. Their willingness to take risks.

If anyone out there has any sound ideas about how to get business owners to try new ideas like the Irresistible Offer, I’d love to hear them.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

WordsmithBob

View all posts by WordsmithBob
WordsmithBobs website

PHP Freelancer

Originally posted 2007-09-13 07:05:41. Republished by Blog Post Promoter

Be Sociable, Share!

• 

• A Glass-A-Day Keeps The Botox Away... That may seem like a strange headline for a blog that's supposed to be about...
• Entireweb Newsletter made an important point about small business marketing in their latest newsletter... I received this in the Entireweb Newsletter today. While it belabors (to me) the obvious, it...
• No One is Immune to Marketing Blunders Image via Wikipedia I just read a story about one of the sad marketing blunders groups...

• The Reason Why Virtual Assistants See Custom Lapel Pins As An Incredible Promotional Tool Virtual assistants express that custom-made lapel pins are probably the...
• Some Practical Small Business Marketing Ideas That Business Owners Can Apply To Become Successful In this most crucial economic situation, most people have already...
• Putting Irresistible Into Your Brand The ability to create a brand that people find unforgettable...