A lot of business websites have no  meta tags. It seems a lot of web designers don’t seem to believe basic Search Engine Optimization (SEO) is their responsibility. I disagree with that.

I believe there are certain basic things like meta tags that every web designer should be implementing in every website they design. A website is just like any other marketing materials someone designs. Creating a website without the most basic forms of SEO is no different than creating a mailer brochure without any contact information.

However, almost as bad is a website where the basic SEO is done so badly that Google will actually lower the site’s placement because of it. Google actually has an entire section that lets you know what Google expects from any website. If you aren’t familiar with it, go there, read it and fully familiarize yourself with it. If you make Google happy, odds are you’ll make all the other search engines happy too.

Just knowing what Google expects as far as basic Search Engine Optimization is enough to put your small business website ahead of a lot of other small business websites out there.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2007-09-15 07:37:42. Republished by Blog Post Promoter

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