Trusting small business over big business shouldn’t be a stretch for anyone. There are a number of good reasons:

1. Resposibility - when you deal with a small business, there’s nowhere for them to hide. In most occasions, you either are dealing with the owner or are only one person away from the owner. The buck stops there.

With big business, you are often many layers of people and management away from the owner if there even is an owner. We’ve seen plenty of examples in the media of large corporations committing all kinds of unethical acts and the government has spent billions just trying to figure out who to blame.

2. Service - Anyone who has ever tried to get service from a large bank or insurance company or brokerage or…you get my drift. With a small company, you don’t have to go through 3 layers of supervisors to get service. If a small company doesn’t satisfy their customers and clients, they don’t stay in business. Period.
3. Honesty – I’ve met many small business owners and they are the most scrupulous bunch of people I’ve ever met. They have to be. One whiff of shady practices and the news rips through the small business community like a wildfire. End of business.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-09-12 08:31:19. Republished by Blog Post Promoter

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