ServPro – Like it never even happened is a great tagline or slogan. Why? Because it is totally focused on what their customers want. They literally took the words right out of their customers mouths.

What is it people who’ve suffered smoke or water damage to their home want the most? They want their home to look and feel “like it never even happened.”

That slogan is so good it makes me want to pick up the phone and call them every time their commercial plays. It resonates that well.

I do think ServPro has made one mistake. I personally don’t believe in radio or TV advertising. I think they are huge wastes of money. Especially today when there are so many better ways to connect with potential customers.

your marketing should be so well targeted that the only people who know you exist are the ones that need you, Especially when you’re talking such a narrow focus as smoke and water damage.

i think all their marketing money they are spending on TV should go to an Internet marketing campaign. ServPro’s customers probably tend to be in the mid-to-upper income brackets. These people use the Internet to find services.

a coordinated Internet marketing campaign combined with search engine optimization would keep them front and center with the people who need them right now rather than TV campaigns that keep them in front of people who may need them someday.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-09-13 07:47:02. Republished by Blog Post Promoter

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