I’ve seen two tag lines recently that really impress me:

VAN EX – Every Time You Call Us…We Deliver

Pro Staff – Talent That Works

Why am I so impressed with these two tag lines?

Because they both operate on more than one level. Let’s do a little quick analysis to see why these two tag lines work and what makes them special.

First, let’s look at VAN EX – Every Time You Call Us…We Deliver

On the first and obvious level, they tell us that every time we call them, your package will get delivered, which implies a guarantee of delivery.

However, the more subtle “guarantee” or promise is that every time you call them, you’ll get the kind of top-notch service you want,  In other words, “we deliver.”

Now let’s look at Pro Staff – Talent That Works

First, they have the advantage of a name that really says what they do. This makes it easier to create a tag line that “works.” I love that they used the word Talent rather than staff or employees or workers or some other pedestrian term.

It implies that the people they supply don’t just “show up to collect a paycheck.” They are implying that the people they supply are “special” or “unique.” It reminds me of the “Bob from Accountemps” commercials.

Also, not only does the word Talent suggest that you’ll get someone special, but Works pretty much tells employers exactly what they want to hear. We’ll send you someone special and they’ll work their tail off for you. I love it!

Originally posted 2008-09-24 07:27:54. Republished by Blog Post Promoter

• Publish Your Own Book for Self-Promotion This is do-able but it’s a tough road to hoe. However, there are two major benefits....
• The worst marketing word in writing b to b copy - "solutions" I have no idea what this word means. And neither do the people who read...
• Low Start Up Cost Business Gets a Dose of Reality Image via Wikipedia I recently had a potential client who approached myself and Barbara Mednick of BKM...

• Get into Bed with Patrick Dilloway (Author Interview) Today's interview is with Patrick Dilloway on his debut novel...
• Affiliate Marketing - Easy Making Money Online It’s not a secret that nowadays affiliate marketing is one...
• Talking in general about lips There are a lot of tricks to the trade when...

Related posts:

1. Create a Blog for Business – The Right Way! Creating a blog site is easy…once someone shows you...
2. Press Releases Only Work When They’re Tied to Real News I just read an article by Michael Masterson claiming the...
3. Entrepreneur Magazine had great recession advice in 2002… I was reading an old copy of Entrepreneur Magazine...
4. Your Sales People Are a Great Resource to Start Your Web Copy When you decide to create new copy for your...
5. SuperPages guarantee almost gets it right… SuperPages guarantee and the TV Commercial that goes with it...