One of my favorite marketing resource web sites is called Marketing Experiments. There aren’t a whole lot of web sites that impress me when it comes to learning about marketing on the Internet or marketing in general. This is one of them.

They just released one of their latest webinars as either a Flash movie with audio and slides or as HTML with an mp3. Either way it’s worth checking out the latest one. It’s called:

A Proven Playbook for Growing Your Leads

Synopsis:

Ever wonder if you’re approaching lead generation the wrong way?

You may be right. Research shows roughly 80% of leads are regularly squandered.

Good news: By optimizing a few key aspects of your lead management process, you can achieve major ROI gains in a short time (even in a shaky economy).

Check it out. And don’t forget to look at some of the other webinars they have posted on their site. They have a wealth of information.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

WordsmithBob

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Originally posted 2008-10-06 20:48:43. Republished by Blog Post Promoter

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