Pyro Marketing by Greg Stielstra is a marketing book based on the idea that if you promote your product to the people most likely to buy, then give them the right experience, your public will sell your product or service for you.

While I don’t necessarily agree with the book on a number of detail items, the guy has a pretty good premise. And I started thinking about his four step process for “pyro-marketing.”

Again, I saw things a little differently. Here’s my idea as to what the four step process should be to market effectively today in a world awash in ineffective advertising:

1. Target your marketing specifically to the people most likely to be helped by your product or service…
2. Find a way for them to interact with or experience your product or service first-hand before they buy…
3. Establish and build relationships with those who do guy your product or service (so you can go back to them again and again with more products and services)…
4. Make it easy for them to “evangelize” to others about your product or service…

Love to hear some comments on what other marketers think about this process or how you would accomplish these things…

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-10-24 09:26:48. Republished by Blog Post Promoter

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