Pyro Marketing by Greg Stielstra is a marketing book based on the idea that if you promote your product to the people most likely to buy, then give them the right experience, your public will sell your product or service for you.

While I don’t necessarily agree with the book on a number of detail items, the guy has a pretty good premise. And I started thinking about his four step process for “pyro-marketing.”

Again, I saw things a little differently. Here’s my idea as to what the four step process should be to market effectively today in a world awash in ineffective advertising:

1. Target your marketing specifically to the people most likely to be helped by your product or service…
2. Find a way for them to interact with or experience your product or service first-hand before they buy…
3. Establish and build relationships with those who do guy your product or service (so you can go back to them again and again with more products and services)…
4. Make it easy for them to “evangelize” to others about your product or service…

Love to hear some comments on what other marketers think about this process or how you would accomplish these things…

HackingEthics

Originally posted 2008-10-24 09:26:48. Republished by Blog Post Promoter

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