A lot of people think that if they have navigation links on the side of the web site page or at the top of the website page, they have everything they need. “Hey, I’ve got links to all my pages. Isn’t that enough?”

No buckaroo, it’s not.

Google loves anchored links

Anchored links (at their best) are keyword phrases within your text that are links to more information about the subject matter of the keyword phrase within your site. Now they can be to information outside your site but Google gives you much more credit if the information is within your site.

It tells Google your primary interest is in educating your website visitors. And since Google’s primary interest is in providing the best information sources to their searchers, that makes you look like a primary source of information for that keyword search phrase.

For more information about anchored links, search engine optimization and keyword phrases, follow these links.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2007-11-06 09:30:48. Republished by Blog Post Promoter

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