Your most important customer or client is yourself. That may sound strange but it’s a fact. And I can prove it to you.

Every business owner has some method of keeping track of jobs or projects. I don’t care if you’re a service business, a product business, or a combination of the two. You’re constantly tracking customers, clients, products and or services.

Some business owners need a sophisitcated tracking system like an online or inhouse project management system. Or like me, you may be using a large whiteboard mounted on the wall.

Not too long ago, I had a client ask me, how do you track your marketing? Um…I…uh, let’s focus on your marketing, I answered. But his question was a real kick in the seat.

i wasn’t tracking my marketing. Not like I was tracking projects for my clients. When I could squeeze a minute here or there, I would implement a part of my marketing plan. But it wasn’t consistant and it wasn’t organized.

My next newsletter will be exclusively on this topic: Integrating your marketing plan as a part of your project management. If you’d like to catch the next issue, sign up for my Small Business Marketing Secrets newsletter right now. The newsletter is free, always packed with small business marketing “how-tos,” and when you sign up, you get one of my $25 ebooks for free.

My phone is ringing off the hook these days because a lot of business owners see the “recession” writing on the wall and suddenly want to do some marketing. Talk about too little too late. Marketing must be an ongoing project just like taking care of clients and customers.

Because when the bottom falls out, your most important customer or client is you.

HackingEthics

Originally posted 2008-11-22 16:43:54. Republished by Blog Post Promoter

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