Your most important customer or client is yourself. That may sound strange but it’s a fact. And I can prove it to you.

Every business owner has some method of keeping track of jobs or projects. I don’t care if you’re a service business, a product business, or a combination of the two. You’re constantly tracking customers, clients, products and or services.

Some business owners need a sophisitcated tracking system like an online or inhouse project management system. Or like me, you may be using a large whiteboard mounted on the wall.

Not too long ago, I had a client ask me, how do you track your marketing? Um…I…uh, let’s focus on your marketing, I answered. But his question was a real kick in the seat.

I wasn’t tracking my marketing. Not like I was tracking projects for my clients. When I could squeeze a minute here or there, I would implement a part of my marketing plan. But it wasn’t consistant and it wasn’t organized.

Get 17 Free AdWords Cheat Sheets, MP3s, and Videos from someone with a proven track record of AdWords success.

My phone is ringing off the hook these days because a lot of business owners see the “recession” writing on the wall and suddenly want to do some marketing. Talk about too little too late. Marketing must be an ongoing project just like taking care of clients and customers.

Because when the bottom falls out, your most important customer or client is you.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-11-22 16:43:54. Republished by Blog Post Promoter

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