The title meta tag? That’s the best you could come up with for things Google loves? What’s the big deal about my title meta tag?

Surprisingly, a lot. Google now almost exclusively looks at your title meta tag to determine whether the content is relevant to someone’s keyword search. And Google ignores your keywords and description. In fact, quite often, your title meta tag will show up as the description of your page content in Google’s listings.

People rarely search by business name

There are a number of good reasons for this. First, your title should be the most succinct description of your page content. In other words, if your home page title meta tag is the name of your business, you’ve got problems. Ninety percent of the people out there doing searches are not searching for a business by name. They are searching by type of product or type of service.

How to think about your title meta tag

One of my favorite examples (don’t ask me why) is a trusts and wills lawyer. Now, if you live in Baton Rouge, Louisiana and you’re looking for a trusts and wills lawyer, what are you going to type into Google? Jim’s Legal Service? No, you’re going to type in “wills lawyer Baton Rouge”.

And who do you think is going to come up first? The person with “Jim’s Legal Service” as their title meta tag or the person with “trusts and wills lawyer | Baton Rouge, Louisiana” as their title tag? Think about what that means for every page of your website.

And one more thing

Use a different title meta tag for every page. If Google sees that, they will penalize you either for spamming or because you don’t have unique information on every page. If you want to know more about search engine optimization, follow the link.

Originally posted 2007-11-13 07:53:30. Republished by Blog Post Promoter

• What Bad SEO Looks Like - Part 1 Bad SEO is pretty easy to find. I use Google Alerts set to my primary...
• Beware Internet Marketing Gurus Internet marketing "gurus" are like ants on a sugar cube.There are hundreds of them swarming...
• Choosing the right URL for your website This really isn’t as easy a question as it might seem. There are many considerations...

• Link This article will explain the importance of link quality, and...
• Role Of Meta Title Tag In SEO By: Prashant K Shukla, SEO Consultant Do you want to...
• SEO Tips for Bloggers on WordPress There are several million WordPress blogs that you can find...

Related posts:

1. Your Title Meta Tag Should Be Your Very First Meta Tag Your title meta tag is the most important tag...
2. Internal Anchored Links – Things Google Loves Part One A lot of people think that if they have...
3. Meta Tags For Your Small Business Website A lot of business websites have no  meta tags. It seems a...
4. You Should Only Optimize for One Keyword or Phrase per Page Search Engine Optimization or SEO is all about page theme....
5. Go Beyond Google Analytics to Google Benchmarking If you are using Google Analytics like I am...