BloggernityYour Title Meta Tag – Things Google Loves Part Two
ByThe title meta tag? That’s the best you could come up with for things Google loves? What’s the big deal about my title meta tag?
Surprisingly, a lot. Google now almost exclusively looks at your title meta tag to determine whether the content is relevant to someone’s keyword search. And Google ignores your keywords and description. In fact, quite often, your title meta tag will show up as the description of your page content in Google’s listings.
People rarely search by business name
There are a number of good reasons for this. First, your title should be the most succinct description of your page content. In other words, if your home page title meta tag is the name of your business, you’ve got problems. Ninety percent of the people out there doing searches are not searching for a business by name. They are searching by type of product or type of service.
How to think about your title meta tag
One of my favorite examples (don’t ask me why) is a trusts and wills lawyer. Now, if you live in Baton Rouge, Louisiana and you’re looking for a trusts and wills lawyer, what are you going to type into Google? Jim’s Legal Service? No, you’re going to type in “wills lawyer Baton Rouge”.
And who do you think is going to come up first? The person with “Jim’s Legal Service” as their title meta tag or the person with “trusts and wills lawyer | Baton Rouge, Louisiana” as their title tag? Think about what that means for every page of your website.
And one more thing
Use a different title meta tag for every page. If Google sees that, they will penalize you either for spamming or because you don’t have unique information on every page. If you want to know more about search engine optimization, follow the link.
Originally posted 2007-11-13 07:53:30. Republished by Blog Post Promoter
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2 Comments
March 29th, 2010 at 9:20 pm
[...] This post was mentioned on Twitter by shashankk chinchli. shashankk chinchli said: Your Title Meta Tag – Things Google Loves Part Two http://bte.tc/HF5 #RTW [...]
March 30th, 2010 at 12:51 am
Keyword-rich title tags are very helpful in bringing top position in search engines, but it should also be appealing to human readers too.
You’re absolutely right Bob about the importance of title tags. They are the most important SEO factors to get higher rankings for keywords. Meta keywords are absolutely being misused by spammers, but I think meta description, as far as they are relevant and moderately introducing webpages’ keywords, they can be helpful to get ranked higher.
If your page doesn’t have a meta description, Google picks up some phrases from your page and shows them as your page’s description. So, why not writing some keyword-rich relevant description ourselves to moderately include our meta descriptions in them?