The title meta tag? That’s the best you could come up with for things Google loves? What’s the big deal about my title meta tag?

Surprisingly, a lot. Google now almost exclusively looks at your title meta tag to determine whether the content is relevant to someone’s keyword search. And Google ignores your keywords and description. In fact, quite often, your title meta tag will show up as the description of your page content in Google’s listings.

People rarely search by business name

There are a number of good reasons for this. First, your title should be the most succinct description of your page content. In other words, if your home page title meta tag is the name of your business, you’ve got problems. Ninety percent of the people out there doing searches are not searching for a business by name. They are searching by type of product or type of service.

How to think about your title meta tag

One of my favorite examples (don’t ask me why) is a trusts and wills lawyer. Now, if you live in Baton Rouge, Louisiana and you’re looking for a trusts and wills lawyer, what are you going to type into Google? Jim’s Legal Service? No, you’re going to type in “wills lawyer Baton Rouge”.

And who do you think is going to come up first? The person with “Jim’s Legal Service” as their title meta tag or the person with “trusts and wills lawyer | Baton Rouge, Louisiana” as their title tag? Think about what that means for every page of your website.

And one more thing

Use a different title meta tag for every page. If Google sees that, they will penalize you either for spamming or because you don’t have unique information on every page. If you want to know more about search engine optimization, follow the link.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2007-11-13 07:53:30. Republished by Blog Post Promoter

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