Anchor text or anchor tags as they are sometimes called can be a real boon for both your search engine optimization and improving the perceived usability and value of your website to new visitors.

Anchor text or anchor tags are internal links within your site. But not the links you’re thinking of. Not the ones at the top and not the ones on the side. They are links within the text to more information deeper within the site or to your Contact page or your Order page or to another site with more information.

The links off to the side are a last resort. Frankly, you don’t want your visitor’s eyes to leave your text. Once they do, you’ve lost control and they can do whatever they like (such as leave your site.)

When you use anchor text, as they are reading, they will naturally click on the anchor text link to get more information. (Assuming your product or service is of interest to them. But that’s another story.)

A perfect example is my anchor tag article on my website. It’s a more extensive treatment. If you want to learn more about anchor text links, then you’ve already followed the link or you will follow the link. J

ust make sure that the anchor text link uses the primary keyword phrase for that page. can you guess what the two primary keyword phrases are for my anchor tags article?.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-12-22 11:20:20. Republished by Blog Post Promoter

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