BloggernityWhy Every Business Website Needs a Blog
ByIf you’re a business owner, I bet you hear it all the time. “You need a blog…” “you gotta start a blog…” “blogs are the hottest thing going for businesses…”
And then you ask yourself, “why the hell do I need a blog?” And then you say, “I don’t have time to write a blog.” And then you go on about running your business and completely forget about the idea until the next time someone says, ”you gotta blog…”
Okay, here’s why every business website should have a blog:
1. It’s great for search engine placement
Google loves content. The more relevant content the better. And every blog entry is considered by the search engines as a new page of content. Even if it’s just a paragraph. And increasing relevant content moves you up in the rankings.
2. If your blog is really informative…
with short case studies and solid advice, your customers or clients will be visiting regularly. That keeps you in front of them much better than even a newsletter could.
3. Blogging can be a cheap easy alternative to a website…
for new businesses. A blog is free. And you can constantly be adding content without having to pay a web designer or web host to add the content to your website.
4. As your business gets bigger…
blogging is an effective alternative to putting out press releases or doing press conferences. And you are in control of what gets out. No chance of a slip up or embarrassing statement.
5. Unless you regularly put new content on your website…
most people will never return to your website because it’s stale and the information is old. A blog introduces fresh new content regularly and gives people a reason to return to your website. In that way, if most of your blog entries reference new information or services on your website and link to that information or service, you’ve got a constant promotion machine feeding your website.
6. Great source of new, one-way links to your website
If you have your blog as part of your website, every time someone links to your blog or a blog entry, that’s a powerful incentive to Google to push you higher in the rankings. And it’s one more way for people to find your website and be introduced to your product or service.
All that said, I don’t know a single business owner who has the time to create new content from scratch on a regular basis. Click the following link if you want some great ideas on how to create new content and blog entries quick and easy. Because you need every advantage you can get.
Originally posted 2007-11-25 10:51:15. Republished by Blog Post Promoter
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4 Comments
November 26th, 2007 at 5:44 pm
Another reason to have a blog might be to offer referrals to other great companies. When someone writes a review or gives a glowing referral to a product or service that they’ve used, I am not only receiving valuable information from an expert but it’s research I didn’t have to spend time doing. And can’t we all think of a company or product that deserves our praise?
November 26th, 2007 at 9:12 pm
Good point, Pamela. There are a lot of reasons to write a blog besides the ones I listed. You can also use it to talk about successful campaigns or spread the word about a great product or service you’ve used. Just like great web copy, a blog shouldn’t be just “all about you.”
August 23rd, 2009 at 1:23 pm
[...] Why Every Business Website Needs a Blog wordsmithbob.com/blog/46/why-every-business-website-needs-a-blog – view page – cached If you’re a business owner, I bet you hear it all the time. “You need a blog…” “you gotta start a blog…” “blogs are the hottest thing , Every business needs a blog, even if you don't have a website. Here's why… — From the page [...]
June 22nd, 2010 at 1:37 am
Fresh content marketing has become a major technique to deploy by the site owners. Google has recently been paying a lot more attention to the fresh content published on the sites.
Blogging is the most convenient way of publishing content on a site. It helps business owners write and publish anytime they want without being in need of a professional html expert to help them. So, I totally agree with you Bob that we should be publishing from our blog almost everyday.
Rahman Mehraby
Site Booster Blog