I was reading the book 20 Days To The Top by Brian Sullivan, the other day, and ran across his description of the perfect handshake. First, of course, he described the two worst handshakes. There’s the guy who “almost took my hand off”. It seems like he’s trying to intimidate you or force his will on you.

Then there’s the equally annoying handshake he described as “a handshake like a ten-cent pickled mackerel in brown paper.” (The quote was from American editor and writer William Allen White’s description of President Woodrow Wilson’s handshake. Who knew?)

The perfect handshake

So how did he describe “the perfect handshake”? It is the one that is barely noticed by the person whose hand you are shaking. And that’s exactly what the perfect website is like.

The perfect website

It is so natural, so easy, and guides the person right to the product or service they want so subtly, that they don’t even realize they are using the site until they’re pulling out their credit card or picking up the phone or filling out the contact form.

When you pull that off, my friend, you’ve created THE PERFECT WEBSITE.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2007-12-01 13:46:48. Republished by Blog Post Promoter

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