When you’re putting together your website optimization plan, you need to think both globally and locally. Your plan needs to have an overall goal you’re looking to achieve so your page optimization doesn’t go all over the map. You only need a handful of keyword phrases that you want to optimize your site for.

Thinking about page optimization

But when you do the actual optimization, you should think of each page individually, as if it were its own, one page micro-site or landing page. You only want to pick one keyword phrase for that page and one associate, lesser phrase and then optimize that page for those two keyword phrases.

Don’t dilute your website optimization

The more keywords or keyword phrases you optimize a page for, the more you will dilute the effects of your optimization and the lower in the rankings that page will fall. Optimize each page of your site individually for one or two keyword phrases and you will have strong pages that rise individually to the top of their niche, drawing the whole site up with them.

More information on search engine optimization

If you’d like to read some articles on basic search engine optimization, the following will help:

• What is Search Engine Optimization and How Does it Really Work?
• What You Absolutely Must Know About Search Engine Optimization
• Who Needs Search Engine Optimization and Why?

If you’re interested in taking e-courses or e-classes on do it yourself search engine optimization, please follow the link.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2007-12-15 09:37:45. Republished by Blog Post Promoter

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