I received an email today from a client who was very excited about a new customer. My client has a glue and adhesive marketing business in the Twin Cities. He contracted with DLCA Internet Marketing to study his current website and his online competitors and create a powerful new search engine optimized website for his firm. DLCA contracted with me to write the copy for the new site.

What got this client so excited was an order he received from Mexico. But it wasn’t the fact that the order was from Mexico that got him excited. It was the reason they ordered from him.

They were ordering from him because they read his page about how his firm gives back to the community. In a business where everyone has a pretty similar price point, competing on price is a losing proposition. So there has to be something that sets you apart. And letting potential customers know that giving back to the community is a basic part of how you do business is a great way to set yourself apart.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2007-12-29 09:27:46. Republished by Blog Post Promoter

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