Doing Good by Doing Good – Giving Back to the Community is Great Marketing
ByI received an email today from a client who was very excited about a new customer. My client has a glue and adhesive marketing business in the Twin Cities. He contracted with DLCA Internet Marketing to study his current website and his online competitors and create a powerful new search engine optimized website for his firm. DLCA contracted with me to write the copy for the new site.
What got this client so excited was an order he received from Mexico. But it wasn’t the fact that the order was from Mexico that got him excited. It was the reason they ordered from him.
They were ordering from him because they read his page about how his firm gives back to the community. In a business where everyone has a pretty similar price point, competing on price is a losing proposition. So there has to be something that sets you apart. And letting potential customers know that giving back to the community is a basic part of how you do business is a great way to set yourself apart.
Originally posted 2007-12-29 09:27:46. Republished by Blog Post Promoter

- Meteorologist and Entrepreneur Paul Douglas spoke at LBL Paul Douglas, the serial entrepreneur and broadcast meteorologist behind Weather Nation, spoke this morning at...
- Entireweb Newsletter made an important point about small business marketing in their latest newsletter... I received this in the Entireweb Newsletter today. While it belabors (to me) the obvious, it...
- Think you can afford to ignore your small business website any longer? I read an interesting article today from BIZREPORT magazine for online marketers. The article was...
- Phone Systems - Perfect Guide to Buy Such Systems For Your Business Purposes! In this fast routine life where millions of companies are...
- Ex-MonaVie Distributor Shows the True Value of MonaVie Ex-MonaVie Distributor BobbyJ explains what MonaVie has done for him:...
- How to Start a Virtual Assistant Business Falling into a position such as a Virtual Assistant is...
Related posts:
- The Irresistible Offer by Mark Joyner The Irresistible Offer is an excellent book by Mark...
- E-Newsletter is a Great Way to Keep ‘Em Coming Back I was recently at a great presentation by a local...
- Entrepreneur Magazine had great recession advice in 2002… I was reading an old copy of Entrepreneur Magazine...
- Small business marketing is nothing but salesmanship… Jay Abraham just reminded me of an important point...

Bloggernity