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Mar
02

Internal Company Slogans can Motivate and Focus Employees and Vendors

By WordsmithBob

I read a wonderful article in Forbes the other day. It stressed how a proper internal slogan can be a rallying cry for your employees and management. It can also be a targeting center for sub-contractors and vendors to help them stay focused on what’s important to your firm.

Here is the link to the article. I highly recommend it to any CEO, business owner or upper management person who is looking for a way to rally the troops every day.

Originally posted 2008-01-01 22:12:58. Republished by Blog Post Promoter

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tafbutton blue16 Internal Company Slogans can Motivate and Focus Employees and Vendors
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2 Comments

1

Best list of company slogans are below and these are best logos as well.

Toshiba: “Committed to People, Committed to the Future.”
Toyota: “Oh What a Feeling”
United Parcel Service: “What Can Brown Do for You?”
United States Postal Service: “Fly Like An Eagle”
USO: “Until Every One Comes Home…”
VeriSign: “Where It All Comes Together”
Verizon” Make Progress Every Day”
Veterans Way Bicycles: “Veterans Way Bicycles, Making It Happen”
Village Cinemas1: “Where Movies Live”
Vodafone: “Make the Most of Now”
Volkswagen: “Aus Liebe zum Automobil,” which being translated, is, “Out of love to automobiles.” (thx to Kirtland S.)
Wachovia: “Uncommon Wisdom”
Wegmans Food Markets: “Every Day You Get Our Best!”
Weight Watchers: “Watch Yourself Change:
Wendy’s : “Do What Tastes Right”
Wyse: “Global Leader in Thin Computing”
Xerox: “The Document Company”
Borland: “Excellence Endures”
Burger King: “Have It Your Way”
Buy.com: “The Internet Superstore”
CDW: “The Right Technology, Right Away”
CHC Helicopter: :CHC Moves the Industry That Moves the World”
CVS/pharmacy: “Expect Something Extra”
Capital One: “What’s in your wallet?”
Century 21: “Real Estate for Your World”
Circuit City: “Just what you needed”
Citigroup: “Live Richly”
CityJet: “Travel Without Frontiers”
Claris: “Simply, Powerful Software”
CompUSA: “We got it. We get it.”

2

The only problem is that this blog post is about INTERNAL company slogans, not public slogans or taglines.

I also have to disagree that these are great slogans. Some of them are. However, “Fly Like An Eagle” might make a good song title but it doesn’t tell me a thing about the postal service or what kind of service I’d get.

And obviously Circuit City’s slogan didn’t work too well since they went out of business.

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