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Internal Company Slogans can Motivate and Focus Employees and Vendors
ByI read a wonderful article in Forbes the other day. It stressed how a proper internal slogan can be a rallying cry for your employees and management. It can also be a targeting center for sub-contractors and vendors to help them stay focused on what’s important to your firm.
Here is the link to the article. I highly recommend it to any CEO, business owner or upper management person who is looking for a way to rally the troops every day.
Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization.
Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online.
His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore.
McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing
Originally posted 2008-01-01 22:12:58. Republished by Blog Post Promoter
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2 Comments
July 20th, 2009 at 5:34 pm
Best list of company slogans are below and these are best logos as well.
Toshiba: “Committed to People, Committed to the Future.”
Toyota: “Oh What a Feeling”
United Parcel Service: “What Can Brown Do for You?”
United States Postal Service: “Fly Like An Eagle”
USO: “Until Every One Comes Home…”
VeriSign: “Where It All Comes Together”
Verizon” Make Progress Every Day”
Veterans Way Bicycles: “Veterans Way Bicycles, Making It Happen”
Village Cinemas1: “Where Movies Live”
Vodafone: “Make the Most of Now”
Volkswagen: “Aus Liebe zum Automobil,” which being translated, is, “Out of love to automobiles.” (thx to Kirtland S.)
Wachovia: “Uncommon Wisdom”
Wegmans Food Markets: “Every Day You Get Our Best!”
Weight Watchers: “Watch Yourself Change:
Wendy’s : “Do What Tastes Right”
Wyse: “Global Leader in Thin Computing”
Xerox: “The Document Company”
Borland: “Excellence Endures”
Burger King: “Have It Your Way”
Buy.com: “The Internet Superstore”
CDW: “The Right Technology, Right Away”
CHC Helicopter: :CHC Moves the Industry That Moves the World”
CVS/pharmacy: “Expect Something Extra”
Capital One: “What’s in your wallet?”
Century 21: “Real Estate for Your World”
Circuit City: “Just what you needed”
Citigroup: “Live Richly”
CityJet: “Travel Without Frontiers”
Claris: “Simply, Powerful Software”
CompUSA: “We got it. We get it.”
July 21st, 2009 at 4:06 pm
The only problem is that this blog post is about INTERNAL company slogans, not public slogans or taglines.
I also have to disagree that these are great slogans. Some of them are. However, “Fly Like An Eagle” might make a good song title but it doesn’t tell me a thing about the postal service or what kind of service I’d get.
And obviously Circuit City’s slogan didn’t work too well since they went out of business.