BloggernityJul
10
Why No One Subscribes to Your Online Newsletter or Ezine
ByI don’t know how many times I have come to a website and they have some little box halfway down the page that says “Subscribe to our newsletter” and a “click here” button. Give me one good reason why I would subscribe to that newsletter. Actually, I’ll give you several great reasons why no one will:
- They didn’t even consider it important enough to give it a name. How lame or unimportant must that newsletter be?
- And is there anything there telling me why I should subscribe to that newsletter?
- Any hint of the powerful or useful information I’ll be regaled with should I subscribe?
- Or even a hint of what I’ll be missing out on if I don’t subscribe?
- Or maybe a testimonial from someone gushing ecstatically about the newsletter?
- Or even a quote from someone well known in the industry about the value of your newsletter?
Don’t bother to offer a newsletter unless you’re going to give people a reason to subscribe to it. If you make it seem that unimportant then that’s exactly how visitors will perceive it.
Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization.
Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online.
His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore.
McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing
Originally posted 2008-01-07 16:51:57. Republished by Blog Post Promoter
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