A couple years ago, a friend and I were reminiscing over a few beers about all the rock bands we saw in our misspent youth. My friend grew up in Los Angeles and there was a bar nearby that Eric Clapton and Cream would show up at every year. And my friend would make a pilgrimage to the bar to catch his favorite band.

The only problem was, every year, he would watch all the bands leading up to Cream, and when the last band was cleared off and Cream was set up, three total strangers would come out on stage and start playing. One year, Clapton had on bright colored paisley and curly hair, then next year he had straight hair and sunglasses on.

My friend said he would look at the playbill and look at the guys on stage and wonder who the heck they were. And then they would start to play. And he knew it was just the latest incarnation of Clapton.

Rock stars with a strong fan base can get away without marketing. You can’t.

So I ask you…is your firm out there actively marketing? Do your salespeople have an uphill climb every time they make a sales call because no one ever heard of you? Do you have a logo and “hook” that really say who your firm is and what you represent? What you can do for clients or customers?

What marketing hook are you building your empire around?

Just remember, Tom Monahan built the Dominos empire on the words, “Fresh, hot pizza in thirty minutes or it’s free.” If you’d like a “hook” to build an empire with, give me a call at 612-226-7667 or email me and let’s talk.

Originally posted 2008-01-10 16:16:49. Republished by Blog Post Promoter

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