This really isn’t as easy a question as it might seem. There are many considerations you have to take into account to make the right decision. For instance, your URL, hopefully, will be the exact same thing as the name you give your website. And the name you give your business.

My business is called WordsmithBob.com because I’m an Internet-based business and my specialty is writing copy for websites. And my URL is wordsmithbob.com.
Simple enough you say. However, the questions get more complex when you consider:

• Do I name my business first or my website first?
• Should I include keywords in the URL?
• If so, should the URL still be the same as the business name?

Some businesses have a name that says absolutely nothing about the business such as Google or Yahoo or Ebay. Those names were chosen for attention. However, most businesses need to have a name that says something about them such as Dominos Pizza or Wilson Chiropractic Center. In these cases, you really need to try and name the website and the URL the same as the business. Because that’s what people will try to type in.

What if you rename the business? Do you change the URL?

Another problem is having an old website and renaming the business. I’ve run into this problem with a number of clients. If your website has a lot of links to it and is getting a lot of unique visitors, throwing away that URL could cost you a lot. Also, if your site is six years old or older, odds are it could have a very good standing in Google.

In fact, there are a number of SEO firms that go around contacting companies whose website is six years old or older and offering to move them way up in the rankings in Google. Why? Because they know that any site that’s at least six years old is viewed by Google as long-term and not a fly-by-night business. And if the site has had almost no SEO work done to it so it has a low ranking, it should be easy to move it up in the rankings. And I mean a lot.

If you have a website that’s at least six years old and is on page three or worse for your primary keywords,  shoot me an email or call me at 612-226-7667. Since I do search engine optimization, I can help you get a big boost in the rankings.

Originally posted 2008-01-14 12:37:22. Republished by Blog Post Promoter

• Search Engine Optimized Web Copy or SEO Copywriting I always get amused when I read articles on Search Engine Optimized Web Copy or SEO Copywriting. Most...
• What Makes the Perfect Link Building Tool for Small Business? The perfect link building tool for small business who want to do it themselves is...
• Site Booster Gets Guest Blogger Bob McClain Top Google Ranking Image via Wikipedia Guest blogger Bob McClain, also known as WordsmithBob, was featured in a...

• Here's 4 Quick And EASY Steps To Getting Your Website IN Through Googles 'Back Door' Google... one of the Internets MOST powerful search engines recently...
• Building Your Social Network To Improve Search Engine Rank If you’re thinking about better exposure online then you’d probably...
• Boost Your Website's Search Engine Rankings in 5 Simple Steps Are you one of those people who launched a site...

Related posts:

1. Never Search Engine Optimize Your Website – Optimize Individual Pages of Your Website When you’re putting together your website optimization plan, you...
2. Why Backlinks Are So Important For Your Business Website Backlinks to your website are one of the major guages...
3. Why Every Business Website Needs a Blog If you’re a business owner, I bet you hear...
4. What Makes the Perfect Link Building Tool for Small Business? An online link building tool can be a great solution...
5. Is Google Page Rank Important For Small Business Web sites? The short answer? No. Google Page Rank gets bandied...