Wow. Lou Carbone of Experience Engineering was amazing. I learned more about wholistic marketing in his 45 minute presentation than I’ve learned since I started in this business. I’m not even going to blab. I’m just going to type in some of my notes and share a bit of his wisdom (hope you don’t mind Lou):

• It’s not about how your customer feels about your business. it’s about how they feel about them selves when they interact with your business, your products or your services.
• Rather than getting into a price war and trying to cut every bit of cost to extract value, increase the value of what you do and you can raise your prices. (Lou cited FedEx as an example)
• FedEx is not in the business of moving packages. FedEx is in the business of Peace Of Mind.
• Move your business from the industrial revolution thinking of “make & sell” to the customer service thinking of “sense & respond”.
• He mentioned a great quote quote but I don’t remember who he cited: (Making a profit is not the purpose of business.)”The purpose of business is to create value for customers and the reward is profit.”
• If you’re business is struggling because people are getting a bad experience and you run a promotion that brings in a whole bunch of new people and they get the same bad experience that drove away all your other customers, all you do is put yourself out of business faster. (He cited Howard Johnsons for those of us old enough to remember Howard Johnsons restaurants and motor lodges)
• He cited Disney’s Experience Management System and how it created a wholistic experience based as much on anticipating people’s feelings and reactions as it was on “creating an entertainment product”.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

WordsmithBob

View all posts by WordsmithBob
WordsmithBobs website

PHP Freelancer

Originally posted 2008-01-19 09:43:22. Republished by Blog Post Promoter

Be Sociable, Share!

• 

• Best Post On Small Business Marketing Ever!!!!!!!!! I just stumbled across the best post ever on small business marketing. Why? Because Jason...
• Great Lessons in Small Business Marketing I found this article online a couple weeks back and realized it eloquently explained why so much...
• Boost Sales in a Recession Using Local Celebrities Boosting sales in a recession using local celebrities probably sounds like an expensive option to most small...

• Taking Your Online Business Up A Notch Running your online company is not the same thing as...
• How To Dominate ? Beat Competition In Online Business Competition is one of the key term in business and...
• Important Qualities Possessed By All Internet Marketers Successful Internet Marketers are people who are sure, determined and...