First Check Your Links for Basic Search Engine Optimization
ByWell, talk about embarrassing. Here I’m selling myself as a great resource for search engine optimization. And then I discovered a link in one of my articles on my website that didn’t work.
Hmmm. That’s odd.
So I start checking all the links in my articles. And none of them work.
Originally, I didn’t have my articles in a separate file on my site. I didn’t have that many and it wasn’t a problem. Eventually, as more and more articles made their way onto my site, it got to be a big problem.
So I created a file just for articles in my HTML and transferred all the articles to the new file. Dreamweaver was supposed to update all the links. It didn’t. And I never checked them. I assumed (and we all know what that means).
Anyway, I ran a link check on my site and discovered hundreds of “dead” links. So I just spent the last eight hours going through my site fixing links.
So let my embarrassment be a lesson to you. Check Your Links. All of them. Regularly. Either run a link check with your WYSIWYG editor or have your web designer check them.
Why? Google hates dead links. It tells them one of two things:
- Either the website isn’t being updated so no one is checking the links which means the site should be dropped in the listings;
- Or, the site is being badly maintained and should be dropped in the listings
Either way, you’re in trouble from the standpoint of search engine optimization.
Originally posted 2008-01-26 12:44:28. Republished by Blog Post Promoter

- Google Analytics - Have You Installed It Yet? Google Analytics is the best free analytics package out there for keeping track of what...
- Beware Internet Marketing Gurus Internet marketing "gurus" are like ants on a sugar cube.There are hundreds of them swarming...
- Wall Street Journal Article "How To Create A Successful Web Site For Nothing" Missing Vital Information The Wall Street Journal article on the front page of the Monday 8-11 Small Business...
- Search Engine Optimization And The Magic Fairy Dust There is only one thing that all webmasters agree upon......
- Product Review: Doulton GSS Mini Gravity Water Filter Purifier. Now how cool is this? Leslie from WaterCheck just sent...
- Principles of Good SEO for Your Blog Regardless of whether you are writing a blog simply because...
Related posts:
- need Search Engine optimization? don’t get ripped off… I don’t know about you but I get approached...
- Do It Yourself Search Engine Optimization Do it yourself search engine optimization isn’t exactly a...
- Keyword Phrases Are Dead in Search Engine Optimization You know, I read that all the time and...
- Incoming Link Popularity Trumps All Other Search Engine Optimization Search Engine Optimization have a lot of different facets...
- Is Search Engine Optimization Worth the cost? Jerry Roelofs of Roelofs Remodeling, a member of my...

Bloggernity