Okay, this guy’s blog is geared towards copywriters (and its slick presentation makes me look like a rube) but there is some great advice if you plan to write your own copy. Even if you plan to hire a copywriter, this site can help you figure out if you have a great copywriter or a mediocre one. Remember, some people got A’s in college and some graduated with C’s. Here’s the link: CopyBlogger

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-02-05 12:57:58. Republished by Blog Post Promoter

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