When you decide to create new copy for your website, the best resource to start with is your best sales people. Websites should never have marketing copy or hype. Instead, you should be communicating with your website visitor like you would if you went on a scheduled sales call.

People never visit a business website because they’re just browsing. They are searching for something and should be treated like a prospect who’s already interested. They just want to know if you understand their need and can solve it. Period.

So either sit down with your best sales person and role play a few sales calls and record them or send them on a few sales calls with a recorder in their pocket. Or if your customers usually call in or email, record those with the responses. Then give those recordings to your website copywriter and let them polish them and rewrite them for the web layout.

Then you’ll have a website that interacts with visitors exactly the way it should to get the maximum number of contacts, leads or sales.

HackingEthics

Originally posted 2008-02-12 08:04:26. Republished by Blog Post Promoter

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