When you decide to create new copy for your website, the best resource to start with is your best sales people. Websites should never have marketing copy or hype. Instead, you should be communicating with your website visitor like you would if you went on a scheduled sales call.

People never visit a business website because they’re just browsing. They are searching for something and should be treated like a prospect who’s already interested. They just want to know if you understand their need and can solve it. Period.

So either sit down with your best sales person and role play a few sales calls and record them or send them on a few sales calls with a recorder in their pocket. Or if your customers usually call in or email, record those with the responses. Then give those recordings to your website copywriter and let them polish them and rewrite them for the web layout.

Then you’ll have a website that interacts with visitors exactly the way it should to get the maximum number of contacts, leads or sales.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-02-12 08:04:26. Republished by Blog Post Promoter

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