Reid of Bottom Line Business Advisors, Inc. was the featured speaker last night at the TC Entrepreneurs event at Best Buy headquarters. If you weren’t there you missed a great networking opportunity along with Jim’s speech and a fiery (as always) inspirational speech by Kenny Ray Morgan on procrastination.

Jim covered “Secrets to Successfully Marketing Your Service Business”. He opened defining the difference (from a marketer’s standpoint) between a product-based business and a service-based business. Trying to define the intangibles of a service business versus the tangibles of a product business.

He also made the point that until you’ve defined your service and the “products” of your service in a way that appeals to the emotions (because people buy on emotion and justify with logic) of the buyer, there’s nothing to separate you from your competitors. He also made the point that when you compete on price, everyone loses.

There was a lot of input from the audience and I believe this was one of the largest crowds I’ve seen at one of these TC Entrepreneurs events at Best Buy’s headquarters. And quite a few people stuck around for Kenny Ray’s inspirational speech. I walked out of there about seven feet tall and ready to conquer the world. Don’t miss the next event.

Originally posted 2008-03-14 11:37:30. Republished by Blog Post Promoter

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