Reid of Bottom Line Business Advisors, Inc. was the featured speaker last night at the TC Entrepreneurs event at Best Buy headquarters. If you weren’t there you missed a great networking opportunity along with Jim’s speech and a fiery (as always) inspirational speech by Kenny Ray Morgan on procrastination.

Jim covered “Secrets to Successfully Marketing Your Service Business”. He opened defining the difference (from a marketer’s standpoint) between a product-based business and a service-based business. Trying to define the intangibles of a service business versus the tangibles of a product business.

He also made the point that until you’ve defined your service and the “products” of your service in a way that appeals to the emotions (because people buy on emotion and justify with logic) of the buyer, there’s nothing to separate you from your competitors. He also made the point that when you compete on price, everyone loses.

There was a lot of input from the audience and I believe this was one of the largest crowds I’ve seen at one of these TC Entrepreneurs events at Best Buy’s headquarters. And quite a few people stuck around for Kenny Ray’s inspirational speech. I walked out of there about seven feet tall and ready to conquer the world. Don’t miss the next event.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-03-14 11:37:30. Republished by Blog Post Promoter

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