Linkbait Your Blog Post Plus Keywords or Suffer the Consequences
By
Linkbait and keywords are not the same thing. They are very different but both are important in blog headlines to get traffic. I’m really tired of the “linkbait” versus “links” versus “write for people” schtick.
If you have any writing ability at all, you should be able to do all three. And even if you’re a hack, you can still do all three.
First, before I get into “how tos,” lets talk definition. Linkbait is anything you put in your title that’s going to get attention. It can be a celebrity’s name, the name of a politician or a corporation that’s in the news right now.
It can also be an outrageous or controversial claim:
Declare War On Mexico Now (that might raise a few eyebrows)
Obama Is a Freaking Idiot (be ready for the fallout with that one but boy will it get attention)
$400,000 Dollars From A Pile Of Scrap Iron (intriguing without pissing anyone off.)
Keywords are another story.
Keywords are just the words that people are searching for right now. It doesn’t even have to be a lot of people. It just has to be enough that you feel there’s a real interest in the subject.
And of course, the keywords have to relate to your product or service or the subject you want to blog about. It’s actually a good idea to do a keyword search before you even decide what to blog about. Let your keyword searches tell you what to blog about.
Let’s do a quick example:
Let’s say your company manufactures highway bridge expansion joints. Not exactly a glamorous subject. but I bet there are searches out there related to them. Let’s go to Google Adwords Keyword Tool and see what we find.
Usually I type in a very general term and dig deeper when I see what comes up but this time I just typed in:
highway bridge expansion joints
Here’s some of the results:
- bridge expansion joint 1,000 (this number represents local searches for May 2009)
- bridge expansion joints 590
- bridge structure 5,400
- expansion bellow 390
I used to work for a company that makes highway bridge expansion joints so I know that an expansion bellow is an integral part for a highway bridge expansion joint. Okay, so only 390 people searched for that subject in May of 2009.
That’s 390 potential customers.
So, we use the keywords “expansion bellow.”
Now, what kind of a linkbait can we come up with? Let’s do a little brainstorming. What scares the bejesus out of any bridge engineer?
“What do you mean my bridge collapsed?”
So let’s combine expansion bellows with bridge collapse:
Expansion Bellows and Bridge Collapses: Is There a Connection?
I love it. Scary, uses the keyword first, and even makes reference to “connection” (since that’s what the expansion joint actually is.)
Yeah, maybe that seems like a lot of work for a blog post. However, I’m not saying you have to do that for every blog post. But when you go to this much effort, the effort can really pay off in expanded readers and expanded business.
And isn’t that why you’re blogging?
Originally posted 2009-06-22 23:18:43. Republished by Blog Post Promoter

- What do you want me to blog about? Quick question for everyone. What would you like me to blog about? I can blog all day, every...
- Should Pay Per Click be Part of Your Online Marketing Strategy? Let me say, first of all, that I don’t do Pay Per Click. I have...
- Blog Commenting - An Easy "How To" For Tons Of Traffic Blog Commenting - everyone knows they should be doing it but it seems time consuming...
- An Honest Review Of Video Marketing Goldmine What Does it Do? Video marketing still hasn't caught on...
- The Economic Provides More Opportunities - Simple Ways To Make Money With Paypal! Everyone knows how dominant paypal is compared to other online...
- By Using The Energy Of Affiliate Internet Marketing To Actually Shove The Online Sporting Events Betting Trade Forward There is really a successful Internet industry there is always...

Bloggernity

1 Comments
June 22nd, 2009 at 11:32 pm
[...] way to get your piece on the net is through blogging. No skills are necessary. An average adult Linkbait Your Blog Post Plus Keywords or Suffer the Consequences – wordsmithbob.com 06/23/2009 Jun22 WordsmithBobLinkbait and keywords are not the same thing. They [...]