Jay Abraham just reminded me of an important point about small business advertising. It is nothing but good salesmanship on paper or on a screen. He made a fabulous point about cutesy, witty, flippant or "branding" ads or commercials.

If you own a small business, you either have salespeople working for you or you do your own selling. Either way, would you ever make a pitch or presentation to a potential client or customer by being cutesy, witty, flippant or by making a "general branding statement"?

If you don’t believe that would sell a potential client or customer face-to-face, then why would you do it in your ads, commercials or on your website?

Just the opposite also applies. And I see this on so many small business websites. You can’t afford to bore your visitor or put them to sleep with a dry dissertation all about you or your business or your product or service. You need to combine energy, an exciting offer, and keep your sales pitch focused on the only thing that matters to your potential client or customer. THEM!!!

Follow the link if you’d like to read a solid article on how to write ads and website copy that really focus on your potential client or customer.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

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Originally posted 2008-04-05 15:09:47. Republished by Blog Post Promoter

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