That was a question one of my clients just asked me. He had a new WordPress blog set up for him by LyricalBiz and was taking it for a test drive after he received his blog training from LyricalBiz.

But he was concerned because he noticed that his blog was set up with “no follow” tags on all outgoing links and had read on some “internet marketing” websites that he should have “do follow” tags.

Here’s what I told him:

“Do Follow” tags are great for Internet Marketers (the “how to make money on the Internet” guys) because they want to encourage other “internet marketers” to comment on their blogs. Internet Marketers will comment on “do follow” blogs to get the “pass-through” Google Juice and to get other people on these sites to notice them. That’s why “do-follow” blogs tend to get a lot of spam.

However, for most blogs (including yours), it’s best to have “no follow” for two reasons.

First, blogs have always been designed “standard” with “no follow” tags because blogs should be about the interaction within the blog and also, by making them “no-follow,” people are more willing to link out to other sites because they don’t have to worry that they will lose “Google juice.”

Second, by having “do follow” tags, your “Google juice” you build up from being a growing, content–rich site gets drained away as Google follows your links to other sites or blogs and they wind up getting your “Google juice.”

You definitely want “no follow” tags on your blog.

Bob McClain or WordsmithBob, has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. He has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization. Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements that people can easily ignore. McClain is also the creator of Cheap SEO Website Marketing, a website devoted to helping people with the best solutions to DIY SEO at an affordable cost with tips and software reviews. More at Cheap SEO Website Marketing

WordsmithBob

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Originally posted 2009-07-13 19:29:09. Republished by Blog Post Promoter

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