Bob McClain or WordsmithBob has been a website copywriter in Minneapolis and St. Paul, Minnesota, since 2000. McClain has focused on developing new, more effective approaches to web writing, web content, web copywriting and Search Engine Optimization.
Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of “corp-speak” and “technospeak” online. His approach is to “humanize” the Web, using real information to guide people to buy rather than turning websites into advertisements or brochures that people can easily ignore.
He gives seminars and training in web copywriting and search engine optimization and offers online classes for home or “in office” study.
McClain is also a restaurant reviewer for Twin Cities Dining Guide.com in Minneapolis, Minnesota and a volunteer with The Rose Ensemble in Saint Paul, Minnesota.
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