Adapting Your Business to the Internet

Yesterday, I was a guest on WCCO Radio and I was stressing that almost any business could be adapted to the Internet. The example I gave was a residential window washing business.

You might wonder how a window washing business could be adapted to the web. Here’s how he did it.

The guy had a residential window washing business. He contacted a web designer and had a web site designed where people could sign up for window washing service in his city. Next they designed a calendar with week days between Monday and Friday and times  between 9am and 5pm where people could sign up for window washing service.

He made a list of all the window washers in the city and made a deal with most of them for a standard price. His tacked on 20%. Then whenever someone signed up on the calendar and paid online through PayPal, he would notify all the window washing services and whoever jumped first got the job. He notified the customer that the date and time was confirmed.

Then he used a number of marketing methods including search engine optimization to get people who use the Internet to the web site and hiring high school kids to spread flyers door to door. great combination of offline marketing and online marketing.

if you can make window washing work online, you can adapt any business to online.

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