I just stumbled across the best post ever on small business marketing. Why? Because Jason Cohen of A Smart Bear explained in one blog post what I’ve been trying to get across to my clients for years.
Forget about “corp-speak.” Stop trying to look and sound like a conglomerate with copy no one really understands and phony images of happy people working or standing around in suits and ties.
That’s what you do if you want to disappear. That’s what you want to do if you want to blend seemlessly into the crowd so no one notices your company. That’s what you do if you don’t want any sales.
Just go to his blog and read his post. The guy knows what he’s talking about.