Your call to action is your number one priority when wrting website copy. Or it should be. Too many websites make the mistake of just putting information on a page and leaving it to the reader to decide what to do.
NEVER LEAVE WHAT TO DO TO THE READER. Tell them what to do.
If you leave it up to the reader, there’s a very good chance they’ll just read your copy and then leave. They aren’t likely to go searching for your contact info. They’ll just go read the next website in Google search results.
If you want your visitor to do something, you darn well better tell them what it is. And don’t wait till the end of the page to tell them what to do. Put your call to action several times in the page. most people will make up their mind before they get to the bottom of the page. Make is easy for them to contact you.
Get them to act on their impulse before the impulse drains away.
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