Archive for Business – General
Do It Yourself Search Engine Optimization
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Do it yourself search engine optimization isn’t exactly a piece of cake. I know. I do SEO for a living. But I was asked to give a presentation on do it yourself search engine optimization at the TC Web Pros meeting yesterday. Seeing how I’m the vice-president of the organization, I couldn’t exactly say no.
Anyway, I was up until 1:30am finishing the presentation. Got up at 6am, cranked out a bunch of online marketing projects for clients and ran off to the meeting. Managed to get through it without keeling over.
Originally posted 2009-12-16 07:13:56. Republished by Blog Post Promoter

SuperPages guarantee almost gets it right…
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SuperPages guarantee almost gets it right. They’re offering a very impressive and gutsy guarantee. Almost. And unfortunately, their TV commercial relies on that incomplete tagline to get the job done.
“Services done right or we’ll make it right!”
Originally posted 2009-07-24 09:18:17. Republished by Blog Post Promoter

The Client From Hell
Posted by: | CommentsWe’ve all had them. Clients who are never satisfied, or everything is all wrong, and who criticize your work (even thought they hired you because they don’t know a thing about what you do).
What do you do with someone like that? Well, here’s what I did.
Normally, when I send a finished copy-writing job to a client, they respond within a day or two. Usually, their reactions range between, “Wow! This is fabulous!” to “I don’t get it”.
(I always try to reach outside a client’s industry norms to find a unique approach that makes them stand out from the crowd. Sometimes they get it and sometimes they just want to be a carbon-copy of their biggest competitors.)
Originally posted 2007-08-25 08:23:28. Republished by Blog Post Promoter

Your Worst Day As A Business Owner…
Posted by: | Comments…Is Better Than Your Best Day As An Employee!
I just watched a video blog by Bob Parsons of GoDaddy.com. What a scoundrel! Ya gotta love him. And in spite of the pretty girls and the silly graphics, he does hand out some pretty good business advice.
His latest post is about finding your “edge.”
Originally posted 2009-07-18 09:39:15. Republished by Blog Post Promoter

How To Test If You Need a Blog
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I recently approached a client with the idea that a blog might be a great way to promote their products. My client had two websites. One that sold adhesives and the other site that sold green adhesives exclusively.
When my client balked at the idea (we don’t have time to blog and what do we need one for anyway), I suggested a test. We put a blog button on both sites and set up their Google Analytics to count the number of visitors that clicked on the link.
Originally posted 2008-11-05 22:44:04. Republished by Blog Post Promoter


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